Kaito and Polymarket have launched 'Attention Markets', an initiative that combines Kaito’s attention measurement technology with Polymarket’s prediction market infrastructure.
These markets aim to capture the dynamics of cultural narratives and emerging trends. Prediction market trading volumes have experienced a remarkable surge, growing 850% year-over-year and reaching $6.2 billion in weekly volume as of January 2026. This growth underscores the increasing relevance and influence of prediction markets in capturing collective beliefs and trends.
"As information becomes abundant, attention becomes the scarce resource. Attention Markets represent a new category within prediction markets—one that captures the dynamics of what people are paying attention to, how narratives form, and where relevance is moving next," said Yu Hu, founder & CEO of Kaito.
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